Kapoor, Vikram; N铆 Bheach谩in, Caoilfhionn and Belk, Russell W. 2025. The Magic of Threshold Rituals: Cosmic Protection from Unseen Forces. In: Cele Otnes and Tina M. Lowrey, eds. Rituals, Consumption and Marketing: A Research Companion. Abingdon: Routledge. ISBN 9781032871912
Article
Kapoor, Vikram; N铆 Bheach谩in, Caoilfhionn and Belk, Russell. 2025. Threshold Atmospheres: Conjuring the Affective in Inflection. Marketing Theory, ISSN 1470-5931
Kapoor, Vikram; Russell, Belk and Hein, Wendy. 2025. The role of volitional reconsumption in the lives of gay men living with concealable stigmatized identities. Journal of Business Research, 199, 115552. ISSN 0148-2963
Kapoor, Vikram. 2025. Dark echoes. Journal of Customer Behaviour, 24(3), pp. 199-201. ISSN 1475-3928
Kapoor, Vikram. 2025. (Re)viewing Postsecularity through the Pragmatic Pursuits of New Religious Movements in India. Religions, 16(2), 157. ISSN 2077-1444
Pentaris, Panagiotis; Freund-Williams, Leo and Kapoor, Vikram. 2025. Religious disaffiliation and sexually minoritised groups: A scoping review of the literature. Journal of Homosexuality, 72(11), pp. 2077-2110. ISSN 0091-8369
Kapoor, Vikram. 2025. Promoting Sustainable Development in Festivals through Ritual Revisions. Journal of Sustainable Tourism, 33(1), pp. 105-121. ISSN 0966-9582
Kapoor, Vikram; Belk, Russell and Goulding, Christina. 2022. Ritual Revision During a Crisis: The Case of Indian Religious Rituals During the COVID-19 Pandemic. Journal of Public Policy & Marketing, 41(3), pp. 277-297. ISSN 1547-7207
Kapoor, Vikram and Belk, Russell. 2022. Coping and career choices: Irish gay men鈥檚 passage from hopelessness to redemption. Consumption Markets & Culture, 25(1), pp. 52-78. ISSN 1025-3866
Kapoor, Vikram; Patterson, Maurice and O'Malley, Lisa. 2020. Liminal consumption of 鈥渢he cosmic ballet鈥�: an autoethnography. Consumption Markets & Culture, 23(1), pp. 61-80. ISSN 1025-3866
Pradhan, Debasis; Kapoor, Vikram and Moharana, Tapas Ranjan. 2017. One step deeper: gender and congruity in celebrity endorsement. Marketing Intelligence & Planning, 35(6), pp. 774-788. ISSN 0263-4503
Professional Activity
Kapoor, Vikram and Tasheva, Stefani. 2023. Communication During Crisis: Lessons post-pandemic.
Other
Kapoor, Vikram; N铆 Bheach谩in, Caoilfhionn and Belk, Russell W.. 2026. The Power of the Threshold. KBS Research Bulletin.
Kapoor, Vikram and Belk, Russell. 2023. Discourse analysis to understand unindicated co-conspirators and revelation of undisclosed co-authors. SAGE Research Methods: Business and Management, London.